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From a diamond in the rough

Juliane Eller transformed

her family estate into the Juwel it is today.

The largest of Germany’s thirteen wine regions, the Rheinhessen stretches along the left bank of the Rhine river full of diverse and fertile soils, sunny days and varying microclimates allowing for a variety of grapes to flourish.

It was here in Alsheim that Ingrid and Thomas Eller founded their 20ha winery in 1984 producing a large variety of grapes.

In 2013, after finishing her studies in oenology and viticulture in Geisenheim, their daughter Juliane took over her parents winery and followed her passion. 


The young winemaker was just 23 years old and given free rein to follow her dreams of big change. She drastically reduced 25 grape varieties cultivated to 5, and left mechanical harvesting for hand while converting entirely to sustainable organic farming. 

The winery turned into JUWEL - Juliane Eller Weine, a play on her first and last name.


Juliane’s dedication and hard work paid off. The grapes are exclusively harvested by hand with shears and buckets. Strict selection is already carried out in the vineyard to ensure that only immaculate grapes are brought into the cellar where the careful work continues. The wines undergo spontaneous fermentation with natural yeasts and the red wines then enjoy further maturing time in barriques.


Juliane’s creative approach to her winemaking and the quality she produces have cemented Juwel’s future as a winery to take stock. Juwel wines are modern, dry and fresh.

Her Riesling has notes of peaches and fresh lime with the perfect balance of sweetness and acidity leaving you wanting more. 

Her Weissburgunder or Pinot Blanc is lively and elegant. Full body in taste with notes of melon that dances in the mouth.

Her Spätburgunder or Pinot Noir is excellent. Inviting scents of cherry and fine wood delight as earthy, spice and berry flavours concentrate in the mouth. Limited in quantity and quick to sell out, this tiny production has finally made its way to Canada. 


Juliane treats her grapes like gemstones, hand selecting only the best. From there in her cellar, her gems turn into Juwel’s delighting wine lovers everywhere.

What to expect



Weissburgunder, Trocken, 2020

100% Pinot Blanc

Tasting Notes

Intense fragrance of peaches, pears, yellow plum, lemon drop and Baby's Breath. Lush and beautifully textured with a long and bright finish.





Riesling, Trocken, 2020

100% Riesling

Tasting Notes

Full of peach, lime, green apple, fruit salad honeysuckle and delicate orchard blossoms. The palate is juicy, vibrant and elegant with chalk and wet stone minerality. A intensely quaffable riesling perfect for any occasion.




Spätburgunder, 2018

100% Pinot Noir

Tasting Notes

An exquisite note of cassis, elegant wood and earthy flavors. Full bodied in taste with spice, tea, liquorice and intense berry fruit. The finish shows structure, elegance and concentration with Burgundian appeal.


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